Goodness in every bite · 70+ Indian favorites Retailers: wholesale inquiries
Vihaan Food CultureGoodness in every bite Contact us

विहान · Vihaan means dawn

Every good day starts with Vihaan.

Paan candy after dinner, moringa in the morning, poha for breakfast. VFC brings 70+ Indian favorites to your kitchen: candies and goli, mukhwas, herbal powders, pickles and pantry staples.

Explore the range Where to buy
70+products in the range
8ranges, from candy to pooja
100 g–907 gfrom herbal boxes to pantry packs
NJ, USAhome of Vihaan Food Culture

Our range

Eight shelves of everyday goodness

From the after-dinner candy jar to the pooja thali. Pick a range to see every product in it.

The candy jar

Chatpata, tangy and sweet: the after-meal ritual.

Imli, guava, falsa, jeera, pudina and paan. Our candies and goli are made with the fruits and spices you remember, in jars that live happily on the dining table.

See all candies

All products

The full VFC range

Our story

विहान, the first light of a new day.

Vihaan is the Hindi word for dawn. We chose it because the foods in our range belong to the everyday moments of an Indian home: the morning cup, the family meal, the evening aarti, the candy jar by the door.

VFC brings those familiar flavors to Indian grocery shelves in clearly labeled packs, so they are easy to find, easy to read and good every time.

  • Flavors you knowTraditional candies, mukhwas, aam papad and staples, just as you remember them.
  • Clear labelsNutrition Facts, batch number and best-before date on every pack.
  • Based in New JerseyVihaan Food Culture LLC is headquartered in Iselin, NJ.

Where to buy

Look for the sunrise on the shelf

VFC is sold through Indian grocery stores. Here's how to find it, or stock it.

Shopping for home

Ask at your local Indian grocery store. Can't spot VFC on the shelf? Email us your city and ZIP or postal code, and we'll help you find a store nearby.

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Contact

Questions, feedback or a favorite flavor?

We'd love to hear from you. Send us a message or give us a call.

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